The 10kdesigners brand had remained unchanged since its inception, necessitating a refresh to better appeal to its target audience. The project aimed to modernize the brand's look, enhance the presentation of cohort data, and create commemorative pages that captured the unique vibe of each cohort. The website needed to showcase both successful and unsuccessful cohort data transparently and incorporate features that highlighted the unique, vibrant learning experience of 10kdesigners. Furthermore, the design had to be scalable to integrate future expansions such as a hiring portal, learning platform, and alumni directory.